Tiffany & Co.

Tiffany & Co. was founded in 1837 in New York, when Charles Lewis Tiffany opened a small shop specializing in fine goods and quality stationery. From the very beginning, he introduced a groundbreaking idea for the time: fixed prices, a detail that immediately positioned the shop as modern, trustworthy, and focused on quality. Over time, Tiffany began to concentrate more and more on jewelry, standing out for taste, gemstone selection, and entrepreneurial vision.

The turning point came in 1848, when Tiffany purchased important diamonds from Europe during the revolutionary uprisings. The move attracted international attention and earned him the nickname “The Diamond King,” solidifying the company as a reference point in the precious-stone market. At the same time, the brand identity that would become famous worldwide began to take shape: the Tiffany Blue, a color registered as a trademark, and the legendary Blue Box, an immediate symbol of elegance and desire.

In the late 19th century, Louis Comfort Tiffany, the founder’s son and a talented artist, joined the company, bringing the Art Nouveau style into the brand. Under his direction, the famous Tiffany Lamps were created and technical innovations in silverworking were introduced, helping to set standards and influence taste across the United States.

The true leap into legend came in the 20th century. In 1961, thanks to the film Breakfast at Tiffany’s starring Audrey Hepburn, the Fifth Avenue boutique entered the collective imagination as an iconic, romantic, and timeless place. From that moment on, Tiffany & Co. became not just a jewelry brand, but a cultural symbol capable of evoking emotions and ideals of modern elegance. Starting in the 1970s, the maison enriched its creative language through collaborations with designers such as Elsa Peretti, Paloma Picasso, and Jean Schlumberger, who contributed to distinctive and contemporary collections.

In recent years, with the renovation of the historic New York boutique and a strong relaunch of high jewelry, Tiffany continues to strengthen its image as an aspirational brand, deeply rooted in American tradition.

Today, nearly two centuries after its founding, Tiffany & Co. remains a universal symbol of elegance, quality, and romance: a small blue box that continues to hold not only jewelry, but stories, moments, and dreams shared around the world.